The real value is welcoming and caring for living things within what you can keep responsibly to the end — routing cashback for supplies and consumables is just a bonus on top

Deep dives Published:2026-06-03 Updated:2026-06-21 19 min read

Why you need to set up the tank, filtration and water before welcoming any fish

When you decide to keep goldfish, tropical fish or killifish, it's tempting to picture a tank full of swimming fish right away. But in aquarium-keeping, the absolute priority is building the water before you bring home any fish. Tap water used directly will damage fish gills through chlorine; in a newly set-up tank where filter bacteria haven't yet colonised, ammonia and nitrite spike rapidly and kill the fish. After setting up the tank, wait at least one to two weeks for the beneficial bacteria to establish before adding any fish — this "cycling" process is the first and biggest hurdle in keeping goldfish and tropical fish.

There's also a question to ask yourself before you start: can you commit to caring for these animals for their full lifespan? Goldfish can live more than ten years in the right conditions. Tropical fish, depending on species, may live anywhere from a few years to nearly a decade. Rather than impulse-buying because something looks cute, or buying in bulk alongside a cashback deal, welcome only as many animals as you can genuinely care for within the limits of your tank size, management ability and daily routine. That commitment is the non-negotiable starting point. This article covers what is specific to goldfish, tropical fish and aquarium-keeping: the real cost of initial equipment, water-quality basics, the differences between goldfish and tropical fish, how to source livestock and the risks of DOA (dead on arrival) in online orders, and how to combine supply purchases with point-site cashback. For an equipment overview see the houseplant & aquarium guide. For pet supplies in general see the pet supplies & services guide, for pet food the pet food guide, and for general pet care products the general pet guide.

The real cost of getting started: equipment needs and set-up costs by tank size

If you assume "just buy a tank and you're done," the extra spending that follows will come as a surprise. Here is a breakdown of the minimum equipment you need and a rough guide to initial costs by size. Prices vary by retailer and season — treat these as reference figures.

Equipment / consumableSmall (up to 30 cm)Standard (45–60 cm)Notes
TankSmall starter sizeStandard sizeGlass is more water-stable; acrylic scratches easily
External / internal filterInternal filter is commonExternal filter is more stableFiltration capacity is the single most critical factor
Heater (essential for tropical fish)Small heaterThermostat model recommendedOften unnecessary for goldfish; tropical fish need ~26 °C
LightingAll-in-one LEDLED light unitFor plant growth, viewing and regulating the animals' day/night cycle
Substrate / aqua soilThin layer is fineThicker layer if keeping plantsAqua soil suits plants and lowers pH toward slightly acidic
DechlorinatorEssentialEssentialUsed every water change — the highest-frequency consumable
Thermometer / water-test kitEssentialEssentialCheck pH and ammonia/nitrite regularly

Small starter kits (under 30 cm) are compact, but limited water volume makes water quality unstable, and overstocking makes the tank crash quickly. 45–60 cm tanks have enough volume to stay stable and are much easier to maintain long-term. "Smaller is easier" is a myth — in aquarium-keeping, more water volume is actually easier to manage. If you have the space, a 45–60 cm tank is worth considering from the start.

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Initial costs include not just the tank kit but substrate, plants, driftwood, bacterial supplements, a water-test kit and dechlorinator. Budget for both the set-up costs and the ongoing consumables (dechlorinator, filter media, food) before you begin. When buying a starter kit as a bulk online order, routing through a point site lets you earn cashback on the entire purchase in one go.

Something easily overlooked in tank preparation is the tank stand (dedicated stand) and the load capacity of the placement spot. A water-filled tank is heavier than you'd imagine, and even a standard size, combining water, substrate, and equipment, becomes quite heavy. Placing it on ordinary furniture or a storage shelf can't bear it and is dangerous, so prepare a dedicated stand suited to the tank size, and confirm the load capacity of the floor where you set it. Also, substrate, gravel, and the like are heavy and rack up shipping, so a home-center's official mail-order or in-store pickup is also a comparison candidate. Home centers are often strong in selection and price for tank stands and heavy gardening materials, so using different sources by purpose is rational (home-center guide). Redoing the setup means moving the tank with its contents, which is a hassle, so firmly deciding the placement spot first is the iron rule.

Water quality is the foundation of keeping: pH, hardness and the nitrogen cycle

Most fish deaths in aquariums are caused by sudden temperature changes or water-quality deterioration. "Cycling a tank" means establishing a colony of beneficial bacteria so that the biological filtration cycle works. In an uncycled tank, ammonia from fish waste is not broken down, converting instead into highly toxic nitrite, which kills the fish. Adding fish during this cycling period causes what is often called "new tank syndrome."

  • Understand the ammonia → nitrite → nitrate cycle: Fish waste → ammonia (highly toxic) → bacteria convert it to nitrite (highly toxic) → further broken down to nitrate (relatively low toxicity). Nitrate is removed through regular water changes — that is the core routine.
  • pH management: goldfish and tropical fish have different ideal ranges: Goldfish do best around pH 7.0–7.5 (neutral to slightly alkaline). Most tropical fish such as neon tetras prefer pH 6.5–7.0 (slightly acidic). Aqua soil tends to lower pH toward slightly acidic and suits tropical fish; coarse gravel stays more neutral to slightly alkaline and suits goldfish.
  • Water-change frequency and volume: A general guideline is one to two times per week, replacing 20–30% of the total volume. Large water changes at once can flush out bacteria or cause sudden swings in temperature and chemistry. Small, regular changes are the standard.
  • Temperature management: Most tropical fish prefer 24–28 °C depending on species. Sudden temperature swings trigger diseases like white spot (ich). Goldfish are cold-tolerant — generally 5–30 °C — but are also sensitive to sudden changes.
  • Hardness (GH and KH): Tap water hardness varies greatly by region. RO water or a softening filter may be needed in some areas; start by testing your own tap water with a test kit.

A water-test kit and a digital thermometer are essentials from day one. Most cases of "I don't know why the fish died" turn out to involve no water testing at all. Building the habit of measuring what you cannot see is the key to long-term success.

Goldfish vs. tropical fish: the key differences in care

Even though both involve "keeping fish in a tank," goldfish and tropical fish require quite different approaches. Which is right for you depends on your lifestyle and the environment where you'll place the tank.

FactorGoldfishTropical fish (common species)
HeaterUsually not needed (consider in cold climates / winter)Essential (maintain ~24–28 °C)
Ideal pHNeutral to slightly alkaline (7.0–7.5)Slightly acidic to neutral (often 6.5–7.0)
Adult sizeSome varieties exceed 30 cmMany small species stay under 5 cm
Waste outputHigh (needs large tank and powerful filtration)Relatively low (small species)
LifespanOver 10 years is not unusualRoughly 2–10 years depending on species
Community tank difficultyGoldfish with goldfish is generally fine; watch variety and sizeSpecies combinations are complex; predation risks apply
Electricity costsLighting only (no heater)Lighting + heater (higher annual cost)

Goldfish produce a large amount of waste. Keeping too many in a small tank causes rapid water-quality deterioration. The common image of "keeping a fairground goldfish in a small bowl" is actually a harsh environment for the fish. As a rough guide, each goldfish needs about 10–20 litres of water, and a high-capacity external or top-mounted filter is recommended. In contrast, tropical fish offer impressive variety. A community tank combining peaceful small species such as neon tetras and corydoras catfish can create a beautiful aquascape even in a 45–60 cm tank. However, predation relationships (larger fish eating smaller ones) and differing water-quality needs must be considered carefully.

Community compatibility varies enormously by species. To avoid the scenario of "one fish was eaten by morning," always check compatibility with a specialist shop or reliable source before buying. Even within "tropical fish," some cichlids are highly aggressive and cannot be housed with other species.

In choosing goldfish or tropical fish, something easily overlooked on the running-cost side is the heater's electricity cost. Tropical fish basically need a heater to keep the water temperature year-round, and electricity use grows especially in winter. On the other hand, goldfish can often be kept without a heater, making electricity cost easier to curb in that respect. This difference accumulates the longer you keep them, so choosing by including not just initial costs but monthly running costs lets you keep it up comfortably. To curb electricity cost, keeping the water temperature with insulation and choosing an appropriately wattage heater are effective. Reviewing your home's electricity plan itself can also lower total fixed costs including the tank's maintenance cost (electricity & gas guide). Choose the one that fits your life by including not just "ease of keeping" but "ease of continuing (cost)" too.

Sourcing livestock: DOA risks in online orders and how to choose a specialist shop

Livestock (fish, shrimp, aquatic plants) can be sourced either from physical stores (specialist shops or home centres) or online. Each has its own advantages and risks.

  • Advantages of physical stores (specialists): You can inspect the livestock's condition before buying; you can ask care questions; specialist shops that quarantine stock carry lower disease-introduction risk; they often have experience with local water conditions.
  • Advantages and risks of online shopping: Access to rare species or varieties unavailable locally; easy price comparison. However, DOA risk (dead on arrival) is real. Summer heat and winter cold present the highest danger — temperature swings during shipping can be fatal. Compensation policies (whether DOA cover exists, the percentage covered, the claim process) vary significantly between shops.
  • Reducing DOA risk: Ensure someone is home on the delivery day (absence is unacceptable). In summer and winter, consider requesting cold/warm packs or next-day morning delivery. Inspect the condition immediately on arrival; if DOA occurs, photograph and contact the shop within their claim deadline. Check reviews and reputation in advance; buy livestock only from specialist retailers with a proven track record in live shipping.
  • Don't choose livestock based on cashback or deals: Even when a point site or discount coupon is available, select a livestock source based on "livestock condition, shop reliability and DOA compensation terms." A cheap shop with poor husbandry may send weak individuals or introduce disease.
  • Treating aquatic plants: Plants in shop tanks may have been treated with pesticides. Shrimp (such as crystal shrimp) are extremely sensitive to pesticides — confirm the plants are pesticide-free, or soak them in water for several days to off-gas any residues before introducing them to the tank.

Tropical-fish specialist shops can be limited in some areas. As a risk-management approach, buy your first fish or plant from a physical shop where you can check their condition, then supplement with online orders for rarer varieties.

Something to think a bit further ahead about when taking in live creatures is moving the creatures and tank when relocating. A water-filled tank can't be carried as-is, creatures need water-temperature, oxygen, and stress management during the move, and a long-distance, long-duration move puts a big burden on them. Some moving companies refuse to transport creatures or tanks, so if there's a chance of relocating, starting at a comfortable scale with foresight into "how would I move this tank and these creatures if I moved" is reassuring (for moving logistics, see the moving guide). When moving, consideration to reduce the creatures' burden — dedicated transport bags, heat/cold preparation, water acclimation after the move — is essential. Since you're entrusted with lives, thinking ahead to "what to do when moving or in an emergency, before increasing them" is the responsible way to keep them.

Supplies, consumables and point-site cashback in practice

Unlike livestock, online purchases of aquarium supplies and consumables pair well with point-site cashback. Initial equipment such as tanks, filters, heaters and lights carries high unit costs, so routing a bulk purchase through a point site produces a meaningful cashback amount. Consumables such as food, dechlorinator, filter media, activated carbon and bacterial supplements are used regularly, creating repeated purchasing opportunities.

  1. ① Determine your keeping environment and limits firstDecide on tank size, placement, management ability and daily routine to set the right equipment and stocking level. Welcome only as many fish as you can responsibly keep for their full lifespan.
  2. ② Route initial equipment purchases as a batchBefore buying high-value items like a tank set, filter, heater and light online, check shop offers and cashback rates on Pointnavi and route through the point site. Buying together maximises the cashback amount.
  3. ③ Buy consumables on a schedule that matches your usage ratePlan purchases of dechlorinator, filter media, food and bacterial supplements to match your actual usage. For heavy items (substrate, water treatment products), calculate your order to clear the free-shipping threshold. See the pet food guide for related tips.
  4. ④ Prioritise specialist shops for livestock; use online as a supplementWhen sourcing livestock, prioritise shop reliability, the ability to check condition and DOA compensation over cashback rates. If ordering livestock online, ensure someone is home for delivery and confirm the compensation policy in advance.
  5. ⑤ Pay with a cashback-earning payment methodUse your main economic zone's eligible payment method for supplies and consumables to stack additional cashback. Initial equipment orders are large, so the payment cashback impact is significant. See the economic zone comparison guide.
  6. ⑥ Consolidate earned points and use them before they expireConsolidate all cashback into your main economic zone and use it before it expires. Expiry-prevention guide.
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The core of aquarium point-earning is "routing supply and consumable online purchases for cashback, and stacking bulk-buy and payment cashback on top." Initial equipment (tank, filter, heater, etc.) has high unit costs, so buying together produces significant cashback in one go. Make it a habit to route through a point site every time you buy consumables. Critically, don't choose livestock based on cashback or price — prioritise shop reliability, condition checks and DOA compensation. The golden rule: cashback on supplies and consumables is something you take "alongside what you were already going to buy."

Common failures and how to avoid them

  • Adding fish immediately after set-up and losing them all: The most common failure — adding fish before filter bacteria are established, then losing them to ammonia/nitrite poisoning. Cycle the tank for at least one to two weeks and confirm with a test kit that ammonia and nitrite read zero before adding any livestock.
  • Overcrowding goldfish in a small tank: The guideline is 10–20 litres of water per goldfish. Overcrowding in a small container causes rapid water-quality collapse. Provide a tank with adequate volume and a high-capacity filter.
  • DOA or weak-on-arrival livestock from online orders: Temperature stress in summer and winter, unsuitable packaging and delivery-day absence are the main causes. Be home for the delivery, inspect immediately on arrival, and confirm the shop's DOA compensation policy and claim deadline before ordering.
  • Mixing incompatible species and suffering losses: Putting fish together without checking predation relationships, territorial behaviour or differing water-quality needs leads to one species being eaten or injured. Always verify compatibility with a specialist shop or reliable source before buying.
  • Over-buying consumables for cashback: Stocking up on food, bacterial supplements and additives "because the cashback rate is good" and running out of time before the use-by date. Set purchase quantities based on your actual usage rate.
  • Forgetting to route / points expiring: Skipping the routing step when buying initial equipment means losing significant cashback. Build the habit of routing through a point site before every purchase. Consolidate earned points into your main economic zone and use them before they expire. Expiry-prevention guide.

Mini glossary — key terms for aquarium point-earning

When thinking about point-earning alongside goldfish and tropical fish keeping, it helps to have the core vocabulary clear. Here are the essential terms together with the practical notes that matter most for buying and keeping decisions.

TermMeaningWhat to watch out for
Tank cyclingThe preparation period for establishing beneficial filter bacteria so biological filtration works properlyWait at least one to two weeks before adding any livestock
Filter bacteria (nitrifying bacteria)Microorganisms that break down ammonia and nitriteAdding fish before they establish leads to toxic poisoning and death
DechlorinatorA product that neutralises chlorine in tap waterUsed every water change — the highest-frequency consumable
Water-test kitA tool for measuring pH, ammonia, nitrite and related parametersEssential from day one. Measuring the invisible is the key to long-term success
DOA risk (dead on arrival)The risk that livestock ordered online arrive deadIncreases in summer and winter heat/cold, and when no one is home to receive the parcel. Always check the DOA compensation policy
Community tank (mixed species)Keeping multiple species in the same tankWatch for predation relationships and differing water-quality needs. Check compatibility before buying

These are the foundational concepts for understanding aquarium point-earning. The non-negotiable starting point is building the water before any fish arrive, and welcoming only as many animals as you can genuinely care for to the end — online purchases of supplies and consumables pair well with cashback, and you can route bulk initial equipment purchases plus regular consumable orders through a point site. For livestock, however, the rule is always to choose based on shop reliability, the ability to check condition and DOA compensation — not on cashback or price.

Frequently asked questions

Are goldfish or tropical fish easier for a beginner?
It depends, but goldfish generally don't need a heater (except in cold climates or winter), making initial costs lower. The downside is their high waste output, which requires a large, powerful filter and generous water volume. Tropical fish require a heater, but small peaceful species don't need much space and water management can be straightforward. Both have the same first hurdle: cycling the tank (establishing filter bacteria). Skip this and failures are almost guaranteed.
Is it safe to buy live fish or shrimp online?
It can be fine from a reputable specialist retailer, but DOA risk always exists. Temperature stress in summer and winter and being away from home when the package arrives are the main causes of loss. Confirm the shop's DOA compensation policy and claim deadline before ordering, and schedule delivery for a day you can be home. For your first fish, visiting a physical shop to check condition is the safer option.
What size tank should I choose?
"Smaller is easier" is not true in aquarium-keeping — more water volume actually makes management easier. If you have space, a 45–60 cm tank is a good starting point for beginners. Small tanks (20–30 cm) save floor space but make water quality unstable, especially unsuitable for goldfish. Also confirm the load-bearing capacity of the surface where you plan to place the tank — water, substrate and equipment together are heavy.
How often do I need to do water changes?
A general guideline is one to two times per week, replacing 20–30% of the total volume. Large single water changes can flush out beneficial bacteria or cause sudden swings in temperature and chemistry — both harmful. Match the temperature of the replacement water and treat it with dechlorinator before adding it. Rising nitrate on your test kit is the clearest signal that a water change is due.
What should I watch out for with aquarium-supply cashback?
Online purchases of supplies and consumables can earn cashback by routing through a point site. Initial equipment (tank, filter, heater, etc.) has high unit costs, so forgetting to route means losing a significant amount. Consumables (dechlorinator, food, filter media) — set purchase quantities based on actual usage to avoid over-buying. For livestock (fish, shrimp), prioritise shop reliability, the ability to inspect condition and DOA compensation over cashback rates or price.
How long does it take to cycle a new tank?
It generally takes at least one to two weeks for beneficial bacteria to establish, and sometimes longer depending on conditions. Set up the tank with a filter, dechlorinated water and a source of ammonia (a bacterial supplement or a small amount of food), then run the filter and wait until a water-test kit shows both ammonia and nitrite reading zero before adding any fish. Skipping this step and adding fish straight away is the leading cause of "new tank syndrome" losses — patience here is essential. You can use Pointnavi to compare cashback rates on equipment and consumables and route your purchases efficiently.
Which fish are easiest for a beginner to keep?
Species commonly considered robust include white cloud mountain minnows, Japanese killifish (medaka) and small platys, all of which are said to tolerate water-quality variation reasonably well. Goldfish are also hardy but produce a lot of waste, requiring adequate water volume and filtration. Regardless of species, completing the cycling process (establishing filter bacteria) is a prerequisite — even hardy fish will die if the tank has not been cycled. For your first fish, buy from a physical shop where you can inspect the condition, and welcome only as many as your tank size and management ability allow you to care for responsibly.
Can medaka (killifish) be kept outdoors or on a balcony?
Medaka are relatively tolerant of both cold and heat and can be kept outdoors in containers such as lotus bowls or wildlife ponds. That said, watch out for very high water temperatures and direct sunlight in midsummer, freezing in midwinter, and sudden temperature swings — shade and freeze protection are needed seasonally. Outdoor setups also carry risks from rain overflow and predators such as birds and cats, so check your placement carefully. Even for outdoor keeping, supplies such as dechlorinator, food and aquatic plants can be purchased online via a point site to earn cashback.
How should I dispose of a tank or equipment I no longer use?
Glass tanks are fragile and large, so the basic is to dispose of them following your municipality's rules. They're classified differently by municipality (non-burnable waste, bulky waste, etc.), and large ones are often treated as bulky waste, so confirm the size and your area's rules. Tanks, filters, heaters, and the like still usable also have options like passing them on via a recycle shop or flea-market app, or using an aquarium shop's take-back. If the quantity is large or it's too big to carry out, consider using a junk-collection contractor (Junk Collection). Note that releasing creatures you've kept into the wild like rivers or ponds has a serious impact on the ecosystem, so never do it. For creatures you can no longer keep, the principle is to find someone to take them.
For tank equipment, is it better to buy from specialist mail-order or an electronics retailer?
Aquarium specialist mail-order is strong in the selection of specialist items like filters, CO₂ equipment, and aquatic plants, while electronics retailers' mail-order sometimes carries general-purpose equipment like LED lighting, heaters, and timers. Since the same equipment differs in price and referral-reward conditions by shop, comparing multiple sources before buying is the knack. For high-unit-price equipment especially, comparing which is cheaper and which has the bigger referral reward between specialist mail-order and electronics-retailer mail-order before choosing means no missed rewards (for how to use electronics retailers, see the electronics-retailer guide). Using specialist mail-order for items needing specialization and comparing general-purpose equipment by price and reward — that split is rational. Either way, don't forget to route through a point site.

This article was written from publicly available information on each point site as of 2026-06-21. Cashback rates, campaign terms, and redemption rules can change without notice — always check each site's official page for the latest. This site uses each point site's referral program, but going through a referral link never changes the rate you receive.