Rakuten Ichiba × point activity 2026 — SPU maximization and a no-miss routing strategy

Strategy by theme Published：2026-05-30 11 min read

The power of Rakuten × point activity

Someone spending 30,000 yen a month on Rakuten Ichiba who doesn't route through a point site is leaving 3,600 yen of point earnings on the table each year. Even if they're stacking Rakuten points via SPU and the Marathon, they're missing the "Rakuten points + 1% point-site routing" double dip.

This article lays out the strongest combination for routing Rakuten Ichiba through a point site, plus the watch-outs beginners tend to miss.

3 sites' Rakuten rates compared

Site	Normal	During campaigns	Feature
Moppy	1.0%	Rarely 1.2%	Most members, stable
Hapitas	1.0%	1.5–2.0% (irregular)	Frequent boosts on Hapitas Day
Pointtown	1.0%	Rarely 1.2%	Mind the 20pt=1yen conversion
PointIncome	1.0% + rank +1–7%	Always topped up	Effective 1.07% at Platinum

Conclusion: For everyday use, Moppy or Hapitas; on Hapitas Day at the start/end of the month, Hapitas. Heavy users who can hold Platinum, PointIncome.

Stacking SPU multipliers

Rakuten Ichiba's "SPU (Super Point Up)" raises your shopping's Rakuten-point rate up to +16× based on your use of Rakuten services. The 1% point-site routing is added separately, so stacking both is strongest.

SPU item	Multiplier	Ease
Rakuten member	+1×	Unconditional
Rakuten Mobile	+4×	Requires Rakuten Mobile contract
Rakuten Card	+1×	Pay with Rakuten Card
Rakuten Premium Card	+1×	11,000-yen annual-fee card
Rakuten Bank	+0.5×	Set Rakuten Card auto-pay
Rakuten Securities	+0.5×	30,000+ yen/month fund accumulation
Rakuten Hikari	+1×	Rakuten Hikari contract
Rakuten Pasha	+0.5×	3,000 yen/month of Okaimono Panda

Realistic target: +8–10×. Rakuten Mobile + Rakuten Card + Rakuten Securities + Rakuten Bank easily reaches +6×.

Combining with the Marathon

The "Okaimono Marathon" is a major Rakuten Ichiba sale held roughly monthly. Shopping at 10 stores adds +9× points.

Formula:
Rakuten point rate = SPU + Marathon shop-around + days ending in 5 and 0 (+2) + shop-specific points
+ 1% point-site routing

Effective-rate example: SPU 8× + Marathon 9× + 5/0 days 2× + Hapitas 1% = 20% back. Spend 10,000 yen for a 2,000-yen return.

Best Rakuten Furusato Nozei route

Because furusato tax donations are large, routing pays off fast. Donate 100,000 yen and that's 1,000 yen equivalent from point-site routing alone.

🎯

Strongest route:
Via Hapitas (or Moppy) → Rakuten Furusato Nozei → donate to 10 municipalities during the Marathon → pay with Rakuten Premium Card → hit Rakuten Mobile / Rakuten Securities SPU
This can target an effective 25% return (Rakuten points + point-site routing). Donate 100,000 yen for a 25,000-yen equivalent return + the gift items.

5 systems to never forget to route

Delete your Rakuten Ichiba bookmarkMake it "point site → Rakuten", not "Rakuten → point site".
Add Hapitas / Moppy as a home-screen app icon"Want to open Rakuten → open Hapitas on the home screen first" in one tap.
A Chrome extension for routing-forgot alertsThere are unofficial extensions that pop up "Go via Hapitas?".
The moment you add to cart → route via the point site and return to the cartReset the session with a fresh cookie.
At month-end, reconcile "Rakuten history" against "Hapitas passbook"Spotting un-routed purchases lets you improve next month.

FAQ

Can you really double-dip "Rakuten points" and point-site routing?

Yes. Rakuten points come from Rakuten's side; point-site routing is a completion reward from the advertiser (Rakuten Ichiba) to the point site — different things. Both occur at once.

Are subscription orders outside point-site cashback?

Usually yes, excluded. It'll say "first purchase only" or "digital items from the cart excluded", so always read the offer-page notes.

Is contracting Rakuten Mobile / Securities worth it just for SPU?

Rakuten Mobile (cheapest plan) + Rakuten Securities (1,000 yen/month card accumulation) is the lowest-cost combo to lock in SPU +5× or more. It pays off if you spend 100,000+ yen a year on Rakuten Ichiba.

Is there a point to routing outside Marathon periods?

Yes. 1% is 1%. Spend 10,000 yen a month and that's 1,200 yen a year. Not routing because "I don't know when the Marathon comes" is a lost opportunity.

This article was written from publicly available information on each point site as of May 2026. Cashback rates, campaign terms, and redemption rules can change without notice — always check each site's official page for the latest. This site uses each point site's referral program, but going through a referral link never changes the rate you receive.