Chobirich Complete Guide 2026 — Sub-Site Use with Chobirich Day & Member Ranks

Site guides Published:2026-05-30 Updated:2026-07-17 21 min read

Start by understanding where Chobirich fits

Chobirich (operated by Chobirich Inc.) was founded in 2002 and has over 20 years of operation, with more than 5 million members and 10,000+ ad offers — firmly in the top tier of Japan's point-site industry. Yet the conversation usually starts with "sign up for Moppy or Hapitas first." The reason is simple: Chobirich is designed for a particular style of running it as a secondary site — earning steadily every day and concentrating activity on specific dates.

High-value offers like credit-card applications and FX deals change in payout by site and season. The right move is always to check Pointnavi and use whichever is highest. On top of that, the habits of "getting boosted cashback on the 5th, 15th, and 25th of every month," "earning a standing rank bonus," and "stacking small amounts daily through games" are the real reasons to keep Chobirich as a sub. This guide focuses on the thinking behind those mechanics. Because specific numbers, conditions, and campaign dates change over time, always verify the latest at Pointnavi and the official Chobirich site.

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The core idea: Chobirich is designed to deliver when you combine three things — concentrating purchases on designated days, building a rank for a permanent bonus, and using free games to build a daily base. Treating it as a "sub" that supplements your main site is the most rational approach.

Specs at a glance — the "2 points = 1 yen" rule comes first

ItemDetail
OperatorChobirich Inc. (founded 2002)
Members5 million+
Ad offers10,000+
Point rate2 chobi points = 1 yen
Minimum exchangeVaries — check the official site
Exchange optionsCash (bank), dot money, PeX, gift cards, and more — 30+ options
Signature programsChobirich Day / Super Chobirich Day / Member rank
GamesChobi gacha, bingo, slots, derby, and more
SafetyPrivacy Mark certified, TRUSTe certified, SSL throughout
Track record20+ years

Watch out for the "2 points = 1 yen" rate: Divide the displayed chobi points by 2 to get the yen value. Placed next to Moppy or Hapitas (both 1 pt = 1 yen), the numbers look twice as large, which can mislead. Always convert to yen before comparing offers. Pointnavi shows all sites in yen terms side by side.

Minimum exchange amounts and fees vary by period and destination. Internet-bank routes tend to be fee-free, while city banks and Japan Post may incur a fee for direct transfers. Routing via dot money can eliminate those fees — see the cash-out section below.

How to think about "Chobirich Day" — the same purchase, a different date, more cashback

One of Chobirich's defining traits is "Chobirich Day" on the 5th, 15th, and 25th of every month, when cashback on eligible shopping offers is boosted (the exact rate and eligible offers change over time — check the official site). From a point-earning perspective this means: the same purchase can pay back more simply by shifting the date.

The key mental shift is to think: "what purchases can I time to these days?" If you were going to buy something anyway, moving the date a day or two to land on a "5" gives you extra points for free. That is the practical case for keeping Chobirich as a sub.

EventWhenWhat happens
Chobirich Day5th, 15th, 25th of every monthBoosted cashback on eligible shopping offers
Super Chobirich DaySecond half of months divisible by 3 (guerrilla launches possible)More offers become boost-eligible
High-cashback DAYAround the 10th (approximate)Certain categories pay more
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Super Chobirich Day is the moment for planned purchases: It tends to fall in months divisible by 3, but same-day announcements and surprise launches happen too. Keeping a running "wish list" ready and processing it when the event goes live is the most efficient approach. Specific multipliers, eligible offers, and dates all change — confirm at the official site.

Three Chobirich Days per month, plus occasional Super Chobirich Days, create multiple windows each month when your cashback is higher. You can't time everything perfectly, but building the habit of "if I'm buying it anyway, match the date" changes what accumulates over time.

To go a step further, we recommend "building your month's shopping around a 'days-ending-in-5 calendar.'" Chobirich Day (the 5th, 15th, 25th) comes three times a month, so park non-urgent purchases until those days and process them together. Some days also coincide exactly with other services' boost days, like Yahoo! Shopping's "days ending in 5," and aiming there layers the routing reward and each mall's perks on the same day. The knack is to write out "what you plan to buy this month" at the start of the month and assign each item to the nearest days-ending-in-5. But buying things you don't need just because "the reward is up that day" is backwards. The principle is always "shifting the date of things you'd buy anyway." Target shops and multipliers change by period, so confirm eligibility on the official site before buying.

Making the most of the member-rank system — building toward "permanent Gold"

Chobirich has five member ranks (Regular, Bronze, Silver, Gold, Platinum). Rank is determined by either the number of ad uses or total points earned in the past six months — whichever threshold you meet. The higher your rank, the larger the bonus added to points earned through shopping, app downloads, and surveys. The specific bonus rates and achievement conditions can change over time, so always confirm the latest at the official Chobirich site and Pointnavi.

RankLevel of perksNotes
RegularNo bonusStarting rank after sign-up
BronzeBonus starts hereFirst milestone to target
SilverLarger perks than BronzeBirthday bonus unlocked
GoldPerks grow furtherBirthday bonus unlocked
PlatinumLargest perksGift-card exchange bonuses. The end goal.

※ This table shows the relative level of perks between ranks. The specific bonus rates and achievement conditions change — always check the official site and Pointnavi for current details.

Chobirich's unique "permanent Gold guarantee"

No other point site offers this: once you've reached Platinum and have been a member for more than a year, you are permanently guaranteed Gold rank or above. Even if your point-earning activity slows down, you keep at least the Gold bonus level.

This makes a "build Chobirich as a long-term sub" strategy realistic. Reach Platinum once, and even if you go quiet for a stretch, the next time you ramp up activity your Gold-level bonus is waiting. That design works well with a steady, cumulative approach to points.

How to climb ranks efficiently

  • One big offer can push you up fast: A single credit-card application or account-opening offer can drop enough points to clear the rank threshold in one shot. Combining that with a Chobirich Day layers multiple benefits at once.
  • Use shopping marathons: Multi-store shopping events (like Rakuten's Shopping Marathon) let you hit multiple Chobirich-eligible stores in one go, building usage count quickly.
  • Rank is re-evaluated monthly on a rolling 6-month window: Maintaining activity keeps you at Platinum; slipping below still leaves you at Gold or above once the permanent guarantee kicks in.
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Rank × Chobirich Day stacking: Shopping on a Chobirich Day while at a higher rank combines the day's boosted cashback with your rank bonus. There are several such windows every month — that is the practical core of running Chobirich as a sub. Specific rates and conditions change; verify at the official site.

To grow your membership rank efficiently, a realistic strategy is to "concentrate during periods when many high-value deals appear, and reach Platinum in one push." Routing your Chobirich usage during periods when large-point deals like card issuance and account opening increase — new-life season, before sales — makes it easier to rack up the rank-judgment count and points in a short span. And once you reach Platinum and a year has passed since joining, the "permanent Gold guarantee" is secured, leaving you Gold-level bonuses even after usage settles down. In other words, a long-view approach of "grow intensively over the first few months to a year, then run it comfortably as a sub" is rational. However, high-value deals — credit-card issuance especially — can affect screening if you apply for several in a short span, so watch your application pace even when aiming for rank.

Games and free content — building a daily baseline

Chobirich's other pillar is its depth of free, daily-use game content. Compared with other point sites, there are noticeably more "earn while doing something else" mechanics. These won't make you rich on their own, but daily consistency builds a steady floor under your earnings.

  • Chobi Gacha (smartphone only): One free gacha coin per day, which you can bank and spend in batches. Each month's early days feature a "festival period" with no blank draws — a higher-yield window to plan for.
  • Slot game: Accumulate virtual medals and exchange them for points. Built for the daily-touch habit rather than big one-time wins.
  • Bingo: A week-long progression game — the earlier you hit bingo, the more points you earn. A lucky early line can pay off meaningfully.
  • GOGO! Derby: Pick a winning horse; multiple entries per day. Small amounts per result, but consistent over time.
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Think of the games less as "earning big" and more as a reason to open the app every day and not miss Chobirich Days or new high-value offers. They are support, not the main event — keep shopping cashback and high-value offers at the center of your strategy.

How to use it alongside your main site — roles, not rivalry

Chobirich is most effective not as a standalone main site but as a sub that complements Moppy or Hapitas as your primary. The highest-paying site for any given offer varies month to month. The right move is always to check Pointnavi and apply through whichever is currently highest.

Use caseBest siteWhen Chobirich steps up
Card applications, FX, brokerage accountsMoppy is often highestCompare on Pointnavi and use the winner
Everyday shoppingCompetitive when timed to Chobirich DayConcentrate on the 5th, 15th, 25th
Rakuten / Yahoo! ShoppingSites broadly similarChobirich Day overlap can tip it
App downloadsCompare across sitesAt Platinum, the rank bonus can make it competitive
Daily baseline earningChobirich gamesRicher free-game lineup than most rivals

Funnelling everything through Chobirich means missing higher payouts elsewhere. If you just want one site without comparison shopping, Moppy is the rational default for high-value offers. Adding Chobirich as a sub is worth it for exactly three reasons: the Chobirich Day shopping multiplier, the permanent rank bonus stacking onto every purchase, and the daily game baseline.

Cash-out routes — making dot money and PeX work for you

Chobirich offers 30+ exchange destinations covering cash, gift cards, and third-party points. Fees and speeds differ by route. It helps to think in two modes: "direct exchange" and "via a hub."

RouteFeaturesWatch out for
Via dot money → bank transferSaves fees for most banksMay take a few days to arrive
Direct to internet bankSumishin SBI・Rakuten Bank tend to be fee-freeSome banks incur a transfer fee
Via PeX → various pointsWider options; airline miles possibleExchange rate varies by period and route
Amazon gift card, etc.Equal-value exchange; convenientCheck the destination service's own fees

Transferring directly to a city bank or Japan Post bank often incurs a fee. Routing via dot money can eliminate those fees — that's one of Chobirich's practical advantages. Routing via PeX unlocks destinations not available directly from Chobirich (such as airline miles). Exchange rates and conditions change, so always check the current terms at the official site before converting.

For a broader look at optimizing exchange routes and pooling points from multiple sites, see the exchange-route optimization guide.

To avoid missing rewards at cash-out, also keep "exchange units" and "consolidating multiple sites" in mind. Exchanges have a minimum exchange unit, and fractional points can be left unexchangeable. Not just Chobirich — consolidating other sites' points into a relay service like dot money or PeX and then exchanging together lets you use up the fractions while paying the fee just once. Also, relay services sometimes run exchange-boost campaigns, and timing a non-urgent cash-out to those can be even more advantageous (boost rates and conditions vary, so confirm officially). The more you accumulate across multiple sites, the more it pays to build a setup that fixes your exit (cash-out destination) to one or two places and consolidates. For details, see the exchange-route optimization guide.

Common mistakes and how to avoid them

Whether with Chobirich or any point site, "points not credited" or "offer not approved" almost always traces back to a technical settings issue or an overlooked condition. The items below prevent the vast majority of problems.

  • Clicking an offer with cookies disabled: Chobirich tracks conversions via cookies. If cookies are blocked, an ad blocker is on, or you are in private/incognito mode, the referral won't register. Before clicking any offer: confirm cookies are enabled, ad blocker is off, and you are in a standard browser session.
  • Shopping at non-eligible stores on Chobirich Day: The cashback boost only covers designated eligible stores — not all offers. Check the eligible list before planning your purchases.
  • App-version tracking issues: Some users report that cashback isn't tracked correctly when browsing through the app. If unsure, use the web browser version to make purchases.
  • Not reading offer conditions: Conditions like "household members ineligible," "first-time use only," or "specific transaction required" vary offer by offer. Filing a support query after the fact takes a long time. Always read the conditions before applying.
  • Leaving points idle too long: Chobirich points have no fixed expiry, but very long inactivity can put an account into dormant status. Log in at least once every six months and redeem accumulated points regularly.

How to sign up

Registration is free. Signing up through an invitation link often unlocks a welcome bonus for completing your first ad action within a set period (conditions and amounts vary by campaign). Invitation codes generally cannot be added after registration, so make sure to enter through an invitation link before you register.

  1. Open the official Chobirich site via an invitation link The invitation code fills in automatically. Going directly means no welcome bonus.
  2. Enter a nickname, password, and date of birth Your real name is not required. Your nickname is visible to whoever invited you, so avoid using your real name if you value privacy.
  3. Complete phone-number verification (outbound call) Call the number shown on screen — no charge to you. Complete within the time limit.
  4. Use one offer immediately after registering Fast-approving offer types (app downloads, free account registrations) are ideal. Confirm the welcome-bonus deadline and minimum requirements.
  5. Download the app and make daily Chobi Gacha a habit Daily spins build up over time. Notifications for Super Chobirich Day and rank changes also arrive through the app.

For a broader discussion of how to evaluate point-site safety, see the safety and risk guide.

Mini glossary — key terms you'll encounter on Chobirich

Chobirich has more unique programs than most point sites. Knowing the terminology makes everything easier to navigate. Below are the core terms alongside a note on what to watch for when running Chobirich as a sub.

TermMeaningWhat to watch for
2 pt = 1 yen rateDivide displayed chobi points by 2 to get the yen valueNumbers look twice as large as on Moppy (1 pt = 1 yen) — always convert before comparing
Chobirich DayBoosted cashback on eligible shopping offers on the 5th, 15th, and 25th of every monthOnly designated stores qualify — check the list and time your purchases
Super Chobirich DayA larger cashback boost, typically in months divisible by 3Guerrilla launches happen too — keep a wish list ready
Member rankA tiered system where a higher rank adds a standing bonus to points earned over the past 6 monthsOne high-value offer can sometimes push your rank up in a single step
Permanent Gold guaranteeOnce you've reached Platinum and been a member for 1+ year, Gold rank or above is guaranteed permanentlyMakes a long-term sub strategy realistic even through quiet periods
dot money relayRouting your cash-out through dot money to reduce transfer feesTakes a few extra days to arrive compared with direct transfer

These six concepts are the foundation for understanding Chobirich. The positioning: a sub that complements Moppy or Hapitas as your main — three axes (concentrate on specific days / build rank for a standing bonus / use games for a daily baseline) working together. Always compare in yen (2 pt = 1 yen). Check Pointnavi for the best rate on every high-value offer rather than committing to Chobirich by default. Route cash-outs via dot money to save on fees. Multipliers, conditions, and event dates change — confirm the latest at the official site and Pointnavi.

FAQ

Is Chobirich safe to use?
Chobirich has operated since 2002 — over 20 years — and holds Privacy Mark certification, TRUSTe certification, and runs full SSL across the site. With 5 million+ members, it's one of the more established and trusted services in Japan's point-site space. For a broader framework on evaluating point-site safety, see the safety guide.
Should Chobirich be my main site or a sub?
A sub is the most rational choice. High-value card and FX offers tend to pay more at Moppy, so building Moppy as your main is the standard advice. Chobirich earns its place as a sub through three things: timing shopping to Chobirich Day, stacking the permanent rank bonus onto every purchase, and building a daily base through games. Read the Moppy guide alongside this one.
The "2 points = 1 yen" rate is confusing. How do I deal with it?
Divide the chobi-point total by 2 to get yen. For example, 10,000 chobi points = 5,000 yen. Always convert before comparing an offer to what other sites are paying. Pointnavi shows every site in yen terms in one view — search first when in doubt.
What's the best way to use Chobirich Day?
Chobirich Day (5th, 15th, 25th of each month) boosts cashback on eligible shopping offers. If you have a purchase planned, shift the date by a day or two to land on one of those days. Check the eligible store list in advance and batch your planned purchases on those days. The specific eligible offers and rates change — always check the official site first.
How long does it take to reach a higher member rank?
Rank is decided by either usage count or points earned over the past six months — whichever threshold you clear. A single credit-card or account-opening offer can sometimes push you to the next rank in one step. Once you've reached Platinum and been a member for over a year, the permanent Gold guarantee kicks in, so Gold-or-above is maintained even during quieter periods. Specific thresholds change — confirm at the official site.
Do chobi points expire?
There is no fixed expiry date on chobi points, but very long account inactivity can trigger a dormant-account status. Log in at least once every six months to stay active. For general tips on preventing point expiry, see the point-site selection guide.
How much can I realistically earn from Chobi Gacha and the other games?
Chobi Gacha, the slot game, bingo, and GOGO! Derby are best understood as a daily baseline builder, not a meaningful income source. Each spin or entry pays a small amount, results vary with luck, and targeting a large sum from games alone is not an efficient strategy. The real value of the games is the daily app-opening habit they create — which means you're far less likely to miss a Chobirich Day or a newly listed high-value offer. Keep shopping cashback and high-value offers (credit-card applications and the like) at the center of your strategy, and treat the games as a "login motivation + small top-up." Paying attention to occasional higher-yield periods like the early-month Chobi Gacha festival is enough.
What are the advantages of cashing out via dot money, and how do I keep fees low?
Transferring directly from Chobirich to a city bank or Japan Post bank can incur a fee. Routing through dot money (a relay service) unlocks fee-reduced or fee-free cash-out paths to most banks. Practical tips: ① Before cashing out, compare whether the dot money relay or a direct bank transfer is cheaper for your specific bank. ② Internet banks such as Sumishin SBI and Rakuten Bank tend to be fee-free even on direct transfers — check what applies to your own account. ③ Routing via PeX opens destinations Chobirich doesn't support directly, including airline miles. Keep in mind that transfers take a few extra days via relay, and exchange rates and conditions change — always check the current terms on the official site before converting. Pooling points from multiple sites into dot money and converting in one batch also streamlines both management and fees. See the exchange-route optimization guide for more.
Can I also earn from Chobirich's friend referral?
Chobirich has a friend-referral program, which may grant a sign-up bonus to both the referrer and the referred, or return part of the referred person's earned points to the referrer as a "downline reward" (specific conditions and rates vary, so confirm officially). One caution, though: indiscriminate spamming to the general public, or false or exaggerated solicitation, can violate the terms. Also, point sites are one-account-per-person in principle, and even within a family each person is expected to have their own account. Self-referral / self-multiplication (creating multiple accounts) risks account suspension and forfeiture of all points. If you use referrals, explain the mechanism correctly on a blog or social media, and stay within the terms.
If I juggle other point sites, does it affect my Chobirich rank or permanent Gold?
It does not. Membership rank and the permanent Gold guarantee are judged solely on your activity within Chobirich, independent of other sites. In fact, juggling multiple sites is basic to point-earning — choose the highest-reward site per deal, and use Chobirich for its three axes of "Chobirich Day, rank bonus, and games." The caution with juggling is not an effect on rank but that points scatter across sites and expire more easily. Having a setup that fixes your exit (cash-out destination, common points) and consolidates curbs the downside of juggling. For how to choose sites, see the point-site selection guide too.

Measured rewards for popular offers, site by site

Data measured by our regular crawls of each point site. The same offer can pay differently — with different terms — depending on the site.

SBI証券

Site Offer (as listed) Reward (as measured) Approx. JPY 90-day range Measured on
モッピー SBI証券【FX】 15,000P ≈ 15,000円 15,000〜17,000pt 2026-06-30
ポイントタウン SBI証券【新規口座開設完了】 13,000 ≈ 13,000円 5,000〜14,500pt 2026-07-13
ポイントインカム SBI証券 口座開設 110,000 pt ≈ 11,000円 30,000〜140,000pt 2026-07-20
ハピタス SBI証券 NISA口座開設 7,000 pt ≈ 7,000円 No change 2026-06-10
Powl SBI証券 確定拠出年金(iDeCo) 65,000pt ≈ 6,500円 30,000〜65,000pt 2026-07-07
ちょびリッチ SBI証券【口座開設】 13,000pt ≈ 6,500円 4,000〜28,000pt 2026-07-13

楽天市場

Site Offer (as listed) Reward (as measured) Approx. JPY 90-day range Measured on
ちょびリッチ 楽天市場 1% No change 2026-06-02
モッピー 楽天市場 1.0% No change 2026-06-10
ハピタス 楽天市場 1 % No change 2026-06-10
ポイントインカム 楽天市場 1 % No change 2026-06-02
ポイントタウン 楽天市場 1% No change 2026-06-02
フルーツメール 楽天市場 1.0% No change 2026-06-12
楽天 Rebates 楽天市場 0.2% No change 2026-07-17

楽天証券

Site Offer (as listed) Reward (as measured) Approx. JPY 90-day range Measured on
ハピタス 【10日まで★爆裂還元】楽天証券 18,000 pt ≈ 18,000円 10,000〜25,000pt 2026-07-18
ポイントタウン 楽天証券 7,500 ≈ 7,500円 No change 2026-07-17
ちょびリッチ 楽天証券 9,000pt ≈ 4,500円 9,000〜18,000pt 2026-07-13
モッピー 【高還元】楽天証券 iDeCo 2,800P ≈ 2,800円 No change 2026-06-10
げん玉 【PR】楽天証券総合口座(口座開設) 2,385pt (238円相当) ≈ 238円 2,385〜43,000pt 2026-07-07

※ JPY conversion applies to point-denominated offers only, using each site's point rate (for % offers, compare the rates directly). Measurement dates vary by site, and rewards/terms change — always check each site's latest listing before use. Rows with different offer names may be separate offers with different terms.

This article was written from publicly available information on each point site as of 2026-07-17. Cashback rates, campaign terms, and redemption rules can change without notice — always check each site's official page for the latest. This site uses each point site's referral program, but going through a referral link never changes the rate you receive.