Pointtown Complete Guide 2026 — GMO's peace of mind and how to find high-payout offers

Site guides Published:2026-05-29 Updated:2026-07-17 16 min read

What Pointtown is — GMO's peace of mind, and a haven for mini-game fans

Pointtown (point town by GMO) is a point site run by GMO Media Inc. (listed on the TSE Standard market, part of the GMO Internet Group). With 8.5 million members and over 20 years of operation, it's one of the oldest names in the field and the largest point site among listed companies.

Pointtown's signature is its rich supply of "mini-game / survey / video" spare-time offers. A quieter strength is furusato tax — its rates via Satofuru / Furunavi sit roughly level with Moppy / Hapitas, and slightly higher in some months.

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Bottom line first: Pointtown runs on a 1 pt = 1 yen rate (revised in July 2022 from the former "20 pt = 1 yen"), minimum cash-out 100 yen (100 pt), cash exchange free. Operated by GMO, a TSE-listed group — safety is top tier. It's now the same easy 1 pt = 1 yen as Moppy / Hapitas, and amounts under 1 yen accumulate as coins (100 coins = 1 pt).

Specs at a glance

ItemPointtownvs Moppy / Hapitas
OperatorGMO Media (TSE Standard)Ceres (Prime) / OZvision (private)
Members8.5MMoppy 12M / Hapitas 5M
Rate1 pt = 1 yen (revised 2022/7)Moppy / Hapitas 1 pt = 1 yen
Min. cash-out100 yen (100 pt)Moppy / Hapitas 300 yen
Cash-out feeFreeSame
Point expiry1 year (from last earning)Moppy 180 days / Hapitas 1 year
Strong categoriesFurusato tax / mini-games / surveysMoppy: cards/FX/brokerage, Hapitas: EC/travel
Referral5–10% down-lineMoppy 30% / Hapitas 40%
Unique featuresRank system / daily app gacha
SecuritySSL / Privacy Mark / JIPC memberSame

The rate is "1 pt = 1 yen" — revised back in July 2022

Pointtown used to run on a quirky "20 pt = 1 yen" rate, the single biggest thing beginners tripped over. But on July 27, 2022 it was revised to "1 pt = 1 yen", so it now feels exactly the same as Moppy / Hapitas. Amounts under 1 yen accumulate as "coins" (100 coins = 1 pt = 1 yen), and once you reach 100 coins they convert to points automatically.

UnitReal valueNote
1 pt1 yenSame as Moppy / Hapitas
100 coins1 yen (= 1 pt)Amounts under 1 yen held as coins
100 pt100 yenMinimum cash-out
10,000 pt10,000 yenFirst serious target
100,000 pt100,000 yen

Old blogs and videos are still sometimes written with "20 pt = 1 yen". Since July 2022 it's 1 pt = 1 yen, so don't take an old article's rate at face value. pointnavi shows figures already converted to yen at the latest rate, so you can line up every site and compare them fairly.

Sign-up & rank system

  1. Access via an invite link Without an invite code you forfeit the welcome bonus (worth ~100 yen). Go through pointnavi's invite link.
  2. Email verification → set password Carrier email won't do; Gmail / Outlook recommended.
  3. Enter nickname, gender, date of birth, prefecture No real name / address needed.
  4. SMS verification (phone number) One number = one account.
  5. Done → welcome bonus (worth 100 yen) credited instantly Campaigns offer extra bonuses for hitting missions within 30 days.

Membership ranks — 6 tiers from Regular to Diamond

Based on your points used and offers completed over the past 6 months, you rank up through Regular → Bronze → Silver → Gold → Platinum → Diamond. Higher ranks add a +1–15% bonus on shopping-offer points. It quietly adds up for everyday EC users, so if you'll use it as a main site, aim for Silver or above early.

Where Pointtown wins

CategoryPointtownNotes
Furusato tax (Satofuru)1.0–2.0%Often beats Moppy / Hapitas during campaigns
Furusato tax (Furunavi)1.0–1.5%Pointtown-exclusive top-up
Rakuten Ichiba1.0%Tied
Yahoo! Shopping1.0%Tied
Free surveysAmong the most offers0.5–5 yen each
Mini-games (gacha / clicks)Most in the industryA few hundred yen a month for tens of min/day
Video viewingPointtown's own CM videosA few coins (0.05–0.1 yen) each — razor-thin, for idle time
Credit-card sign-upsIndustry standardA bit below Moppy, flips by month
FX / brokerageIndustry standardMoppy ahead

6 ways to earn points

① Furusato tax (the strongest combo)

Pointtown → Satofuru / Furunavi gives 1% cashback. A year-end rush donation of 100,000 yen earns 1,000 yen via Pointtown alone. It sometimes boosts to 2% during campaigns — recommended if you're not wedded to Rakuten Furusato Nōzei.

② Route Rakuten Ichiba / Yahoo! Shopping

1%, the same level as Hapitas / Moppy. The rate is now the same 1 pt = 1 yen too, so you can compare it directly in real yen against other sites.

③ Surveys (the mainstay for the steady grind)

Pointtown has one of the largest survey volumes in the industry. At 0.5–5 yen each the unit price is low, but the volume is high — earn on your commute or before bed. 500–1,500 yen a month is realistic.

④ Mini-games (daily gacha / scratch)

Login-bonus-style mini-games. Only worth tens of yen a day, but the "login habit → don't miss high-value offers" effect quietly pays off.

⑤ Video viewing / ad clicks

Razor-thin offers like "watch one video, get a few coins". The hourly rate is absurdly low, so treat it as "filler for 5 idle minutes waiting for a train".

⑥ Referrals

The 5–10% down-line is weaker than Moppy / Hapitas. If you're serious about referral income, prioritize Moppy / Hapitas.

The knack for efficiently accumulating on point town is to think of "steady-grind types (surveys, mini-games, videos)" and "high-payout types (furusato tax, card issuance, etc.)" by role. Surveys and mini-games have a small per-item payout and don't add up to much even if you keep at them, but they build a login habit in spare moments and have the effect of "not missing high-payout offers." Conversely, high-payout offers like furusato tax or card issuance are worth many days of the grind types in a single go. That's why combining "a bit of grinding alongside the daily login + a few high-payout offers a month" is the realistic strategy that balances time efficiency and continuity. Also, point town's strong genres (furusato tax, surveys, mini-games) differ from other sites'. Not sticking to one site but choosing the better-conditioned site per offer is the royal road—lining it up with the Moppy guide and Hapitas guide and using whichever has better reward conditions at the time reduces missed rewards. Specific reward rates and campaigns change by period, so always confirm the latest on pointnavi before going through an offer.

Cash-out routes & real-time exchange

DestinationMin.FeeArrival
Bank transfer (GMO Aozora Net Bank)100 yenFreeSame day
Bank transfer (other banks)100 yenFree2–3 business days
PayPay100 yenFreeReal-time
Rakuten Points100 yenFreeSame day
d POINT100 yenFreeNext day
Amazon Gift Card100 yenFreeSame day
nanaco500 yenFreeNext day
WAON500 yenFreeNext day
JAL miles1,000 yen50–80% (route-dependent)3 business days
ANA miles1,000 yen50–81% (route-dependent)1 week

The "ease" of cashing out from 100 yen is ideal for beginners

Pointtown's 100-yen (100-pt) minimum is among the lowest in the industry. Even beginners who quit because "the first cash-out takes too long" can reach the minimum with 1–2 days of free surveys. Getting that "first cash-out experience" quickly greatly boosts how long people stick with point sites.

Same-day arrival with a GMO Aozora Net Bank account

Transfers to the GMO-group bank arrive the same day. Opening a GMO Aozora Net Bank account just for point activity (free to open, no maintenance fee) is a strong option for instant cash.

When choosing where to cash out, thinking by two axes—"can you use it right away (immediacy)" and "does the value not shrink (exchange rate)"—avoids mistakes. Exchanging to cash (bank transfer) or to common points/e-money you often use lets you receive it at par with wide usability, so when in doubt these are safe. On the other hand, exchanging to miles "rises in value for those who fly," but depending on the route, the proportion you receive (the exchange rate) can drop, shrinking part of your points. If you aim for miles, always confirm before exchanging which route and roughly what rate. For everyday use, lean first toward cash or common points exchangeable at par, and let "people with concrete travel plans" choose miles—splitting it this way is safe. Note that each destination's minimum, fee, processing time, and exchange rate can change, so confirm the latest conditions in the app right before exchanging. To prevent expiry, using up accumulated points within the term is the basic.

Family referrals & recurring rewards

Pointtown's referral down-line of 5–10% is modest. But it's family-friendly (separate accounts allowed even in one household) and refreshingly simple at 100 yen per referral.

  • 100 yen worth per person referred
  • 5–10% of a referred person's earnings is credited to you
  • Household members can each have an account as long as phone / email differ
  • Family members all "independently applying for the same offer" is prohibited — many offers state "once per household"

Watch-outs & common issues

① Don't be misled by old "20 pt = 1 yen" information

Since the rate was revised to 1 pt = 1 yen in July 2022, it's now "1 pt = 1 yen". But old blogs / videos / roundup articles may still be written with "20 pt = 1 yen", so don't take an old article's rate at face value. The only thing to keep in mind is that amounts under 1 yen are held as coins (100 coins = 1 pt).

② Mini-games / surveys eating your time

Pointtown is designed to become a "steady-grind swamp". Even 30 minutes a day often nets only ~1,000 yen a month. If your hourly rate drops below 100 yen, remember a single card sign-up earns the same in an hour.

③ Not checking the "passbook" means missing non-credits

Pointtown's dashboard has a "passbook" section where offer results go from "pending" → "confirmed" days to months later → credited to your balance. If something vanishes while still "pending", it's a confirmed non-credit, so check the passbook monthly.

④ Cookie / ad-blocker measures

As with Moppy / Hapitas, cookie blocking, ad-blockers and private browsing all interfere with tracking. Always switch back to normal mode before tapping an offer.

Finally, to sum up the mindset for using point town in one line: "don't fixate on one site—choose the better-conditioned site per offer." point town's strengths are its personality—furusato tax, surveys, mini-games, cashing out from 100 yen, and separate accounts allowed within a family—but for high-payout offers or EC/travel, other sites are sometimes more advantageous. Register on several sites, line them up on pointnavi before going through an offer, and choose whichever has the better reward conditions at the time—this is the royal road to avoiding missed rewards. Also, point town has had a rate revision in the past (from the old unit to 1 pt = 1 yen), so old blogs or videos may conflict with the present. Treating the rate, reward rates, campaigns, and exchange conditions as things that change by period, and keeping the habit of not swallowing old info whole but confirming the latest on the official site and pointnavi right before acting, helps you avoid unexpected missed rewards and misunderstandings.

Mini glossary — Pointtown terms explained

Knowing the key rate and system terms helps you avoid being misled by old "20 pt = 1 yen" content. Rates and campaigns change over time — check pointnavi and the official Pointtown site for the latest.

TermMeaningWatch out for
1 pt = 1 yenThe rate after the July 2022 revisionOld "20 pt = 1 yen" is outdated
CoinFractional amounts under 1 yen (100 coins = 1 pt)Auto-converts to pt at 100 coins
Membership rank systemYour rank rises based on activity over the past 6 monthsBonus on shopping offers
Minimum cash-outLowest amount you can withdraw (100 yen)First cash-out comes quickly
Pending / ConfirmedStatus while an offer result awaits approvalCheck passbook monthly
Down-line rewardOngoing reward earned from referralsReferral rate is lower than competitors

Rates, campaigns and exchange terms change over time. Always check pointnavi and the official Pointtown site for the latest. For other sites see the Moppy guide · Hapitas guide, for furusato tax see the furusato tax guide, and for confirmation timelines see the points confirmation guide.

FAQ

So does Pointtown actually earn more than Moppy / Hapitas?
For high-value offers (cards / FX / brokerage), Moppy leads; for EC, Hapitas leads. Pointtown competes on its own character: furusato tax, surveys / mini-games, separate family accounts, and cash-out from 100 yen. Register all three and use whichever pays most per offer.
Isn't Pointtown's rate "20 pt = 1 yen"?
It was revised to "1 pt = 1 yen" on July 27, 2022 (before that it was 20 pt = 1 yen). It's now the same rate as Moppy / Hapitas, and amounts under 1 yen accumulate as coins (100 coins = 1 pt). The "20 pt = 1 yen" you see in older articles is not the current rate, so take care. pointnavi shows figures already converted to yen at the latest rate, so you can line up every site and compare them fairly.
Since GMO Media runs it, is my data shared across GMO companies?
Pointtown's personal data is managed solely by GMO Media and is not "automatically shared" within the GMO Internet Group. That said, if you apply for a "GMO Internet-affiliated service offer" within Pointtown, your data goes to that applicant destination (same as for non-GMO offers).
Can family members apply for the same offer?
Depends on the offer. Those marked "once per household" are out; unmarked ones are generally fine. Credit-card sign-ups are typically "applicant only"; video trials often say "once per household" — always check the notes at the bottom of the page.
Is daily gacha on the Pointtown app worth it?
Expected value is around 0.05–0.15 yen a day (a few coins) — 5–15 yen a month, so on pure money it's the worst. But the "login habit → noticing high-value offers" side effect isn't nothing. The realistic answer is to routinize it: "notifications on → 10-second gacha + pick an offer after you wake up".
What is the minimum cash-out amount, and are there fees?
The minimum cash-out is 100 yen (100 pt), among the lowest in the industry. Cash (bank transfer) exchange is free, and PayPay, Rakuten Points, d POINT, Amazon Gift Cards and other destinations are also generally free (nanaco and WAON require 500 yen minimum; miles have their own exchange rates and minimums). Transfers to GMO Aozora Net Bank arrive the same day. Because you can cash out from as little as 100 yen, completing free surveys for 1–2 days puts you at the threshold for that first withdrawal experience — a big plus for beginners. Minimums, arrival times and fees can change, so check the latest in the app before cashing out.
How does the membership rank system work, and what does it do?
Pointtown has a membership rank that rises based on the points you've used and the offers you've completed over the past 6 months. A higher rank adds a bonus to points earned through shopping offers. If you use it as your main point site and concentrate your everyday online purchases there, reaching a higher rank early is worthwhile. Conversely, if you only use it occasionally or mainly for furusato tax and surveys, the rank benefit is relatively small. The specific rank tiers, requirements and bonus rates can be revised, so check the current standards on the official Pointtown site or in-app.
Can cookies or ad-blockers cause points not to be credited?
Yes. Like Moppy, Hapitas and other point sites, Pointtown tracks conversions via browser cookies. If you have cookie blocking, an ad-blocker, or private browsing (incognito mode) active, the tracking cookie may not save correctly even if you went through the site — meaning points won't be credited. Always switch to a regular browser window before clicking an offer, and temporarily disable your ad-blocker on the target site. After going through, don't switch tabs or browsers; complete your purchase or application in the same window. Results appear in the passbook as "pending" → "confirmed", so check the passbook monthly and contact support if a confirmation deadline passes without credit. See the points confirmation guide for more detail.
I worry about spending too much time only on surveys and mini-games. How do I use it efficiently?
point town has a rich lineup of "steady-grind" offers like surveys, mini-games, and video viewing, but these have a small per-item payout and don't add up to much even if you keep at them. For time efficiency, position the grind types as "an entry point to build a login habit in spare moments and not miss high-payout offers," and take your main income from high-payout offers like furusato tax or card issuance—that's realistic. It's not rare for a single high-payout offer to be worth many days of the grind types. The recommendation is the combination of "just a short bit of grinding alongside the daily login + a few high-payout offers a month." If you feel the grind types are eating too much time, switching to a high-payout-centered approach for a while is the shortcut to improving efficiency. Specific reward conditions change by period, so confirm the latest on pointnavi before going through an offer.
How should I use point town versus other point sites?
The basic is "don't narrow to one site—choose the better-conditioned site per offer." point town's strengths are its personality—furusato tax, surveys, mini-games, cashing out from 100 yen, and separate accounts allowed within a family—so it's a strong choice for these uses. On the other hand, for high-payout cards/FX/securities, or EC/travel, other sites are sometimes more advantageous. Register on several sites, line them up on pointnavi right before going through an offer, and go through whichever has the better reward conditions at the time—this is the royal road to avoiding missed rewards. For other sites' details, see the Moppy guide and Hapitas guide; for comparing furusato tax, the furusato tax guide. Note that each site's reward rates, rate, and campaigns change by period, so confirming the latest info right before acting is important.

Measured rewards for popular offers, site by site

Data measured by our regular crawls of each point site. The same offer can pay differently — with different terms — depending on the site.

楽天市場

Site Offer (as listed) Reward (as measured) Approx. JPY 90-day range Measured on
ちょびリッチ 楽天市場 1% No change 2026-06-02
モッピー 楽天市場 1.0% No change 2026-06-10
ハピタス 楽天市場 1 % No change 2026-06-10
ポイントインカム 楽天市場 1 % No change 2026-06-02
ポイントタウン 楽天市場 1% No change 2026-06-02
フルーツメール 楽天市場 1.0% No change 2026-06-12
楽天 Rebates 楽天市場 0.2% No change 2026-07-17

Yahoo!ショッピング

Site Offer (as listed) Reward (as measured) Approx. JPY 90-day range Measured on
フルーツメール 【何度でも利用可能】Yahoo!ショッピング 1.7% 1.5%〜1.7% 2026-07-08
Powl Yahoo!ショッピング(ヤフーショッピング) 1.3 %還元 No change 2026-06-02
モッピー Yahoo!ショッピング(ヤフーショッピング) 1.0% No change 2026-06-10
ハピタス Yahoo!ショッピング 1 % 0.8%〜1% 2026-07-10
ポイントインカム Yahoo!ショッピング(ヤフーショッピング) 1 % No change 2026-06-02
ポイントタウン Yahoo!ショッピング 1% No change 2026-06-02
げん玉 Yahoo!ショッピング (ヤフー株式会社) 0.8%分のポイント 0.8%〜3500% 2026-07-07
ちょびリッチ Yahoo!ショッピング 0.5% →1% No change 2026-06-02

楽天カード

Site Offer (as listed) Reward (as measured) Approx. JPY 90-day range Measured on
ハピタス 楽天カード(ディズニーデザイン) 10,700 pt ≈ 10,700円 9,700〜10,700pt 2026-07-13
モッピー 【合計最大18,700円相当!】楽天カード【JCBブランド申込限定】 10,000P ≈ 10,000円 9,000〜10,000pt 2026-07-11
Powl 楽天カード【期間限定★合計4,700円分】 40,000pt ≈ 4,000円 No change 2026-07-13
フルーツメール 楽天カード 40000P ≈ 4,000円 13,500〜40,000pt 2026-06-29
ポイントインカム 楽天カード(最短10日付与) 40,000 pt ≈ 4,000円 40,000〜77,000pt 2026-07-18
ちょびリッチ 楽天カード 4,000pt ≈ 2,000円 4,000〜14,000pt 2026-07-13
ポイントタウン 楽天カード 476 ≈ 476円 476〜7,000pt 2026-07-13

※ JPY conversion applies to point-denominated offers only, using each site's point rate (for % offers, compare the rates directly). Measurement dates vary by site, and rewards/terms change — always check each site's latest listing before use. Rows with different offer names may be separate offers with different terms.

This article was written from publicly available information on each point site as of 2026-07-17. Cashback rates, campaign terms, and redemption rules can change without notice — always check each site's official page for the latest. This site uses each point site's referral program, but going through a referral link never changes the rate you receive.