Pointtown Complete Guide 2026 — GMO's peace of mind and how to find high-payout offers
What Pointtown is — GMO's peace of mind, and a haven for mini-game fans
Pointtown (point town by GMO) is a point site run by GMO Media Inc. (listed on the TSE Standard market, part of the GMO Internet Group). With 8.5 million members and over 20 years of operation, it's one of the oldest names in the field and the largest point site among listed companies.
Pointtown's signature is its rich supply of "mini-game / survey / video" spare-time offers. A quieter strength is furusato tax — its rates via Satofuru / Furunavi sit roughly level with Moppy / Hapitas, and slightly higher in some months.
Bottom line first: Pointtown runs on a 1 pt = 1 yen rate (revised in July 2022 from the former "20 pt = 1 yen"), minimum cash-out 100 yen (100 pt), cash exchange free. Operated by GMO, a TSE-listed group — safety is top tier. It's now the same easy 1 pt = 1 yen as Moppy / Hapitas, and amounts under 1 yen accumulate as coins (100 coins = 1 pt).
Specs at a glance
| Item | Pointtown | vs Moppy / Hapitas |
|---|---|---|
| Operator | GMO Media (TSE Standard) | Ceres (Prime) / OZvision (private) |
| Members | 8.5M | Moppy 12M / Hapitas 5M |
| Rate | 1 pt = 1 yen (revised 2022/7) | Moppy / Hapitas 1 pt = 1 yen |
| Min. cash-out | 100 yen (100 pt) | Moppy / Hapitas 300 yen |
| Cash-out fee | Free | Same |
| Point expiry | 1 year (from last earning) | Moppy 180 days / Hapitas 1 year |
| Strong categories | Furusato tax / mini-games / surveys | Moppy: cards/FX/brokerage, Hapitas: EC/travel |
| Referral | 5–10% down-line | Moppy 30% / Hapitas 40% |
| Unique features | Rank system / daily app gacha | — |
| Security | SSL / Privacy Mark / JIPC member | Same |
The rate is "1 pt = 1 yen" — revised back in July 2022
Pointtown used to run on a quirky "20 pt = 1 yen" rate, the single biggest thing beginners tripped over. But on July 27, 2022 it was revised to "1 pt = 1 yen", so it now feels exactly the same as Moppy / Hapitas. Amounts under 1 yen accumulate as "coins" (100 coins = 1 pt = 1 yen), and once you reach 100 coins they convert to points automatically.
| Unit | Real value | Note |
|---|---|---|
| 1 pt | 1 yen | Same as Moppy / Hapitas |
| 100 coins | 1 yen (= 1 pt) | Amounts under 1 yen held as coins |
| 100 pt | 100 yen | Minimum cash-out |
| 10,000 pt | 10,000 yen | First serious target |
| 100,000 pt | 100,000 yen | — |
Old blogs and videos are still sometimes written with "20 pt = 1 yen". Since July 2022 it's 1 pt = 1 yen, so don't take an old article's rate at face value. pointnavi shows figures already converted to yen at the latest rate, so you can line up every site and compare them fairly.
Sign-up & rank system
- Access via an invite link Without an invite code you forfeit the welcome bonus (worth ~100 yen). Go through pointnavi's invite link.
- Email verification → set password Carrier email won't do; Gmail / Outlook recommended.
- Enter nickname, gender, date of birth, prefecture No real name / address needed.
- SMS verification (phone number) One number = one account.
- Done → welcome bonus (worth 100 yen) credited instantly Campaigns offer extra bonuses for hitting missions within 30 days.
Membership ranks — 6 tiers from Regular to Diamond
Based on your points used and offers completed over the past 6 months, you rank up through Regular → Bronze → Silver → Gold → Platinum → Diamond. Higher ranks add a +1–15% bonus on shopping-offer points. It quietly adds up for everyday EC users, so if you'll use it as a main site, aim for Silver or above early.
Where Pointtown wins
| Category | Pointtown | Notes |
|---|---|---|
| Furusato tax (Satofuru) | 1.0–2.0% | Often beats Moppy / Hapitas during campaigns |
| Furusato tax (Furunavi) | 1.0–1.5% | Pointtown-exclusive top-up |
| Rakuten Ichiba | 1.0% | Tied |
| Yahoo! Shopping | 1.0% | Tied |
| Free surveys | Among the most offers | 0.5–5 yen each |
| Mini-games (gacha / clicks) | Most in the industry | A few hundred yen a month for tens of min/day |
| Video viewing | Pointtown's own CM videos | A few coins (0.05–0.1 yen) each — razor-thin, for idle time |
| Credit-card sign-ups | Industry standard | A bit below Moppy, flips by month |
| FX / brokerage | Industry standard | Moppy ahead |
6 ways to earn points
① Furusato tax (the strongest combo)
Pointtown → Satofuru / Furunavi gives 1% cashback. A year-end rush donation of 100,000 yen earns 1,000 yen via Pointtown alone. It sometimes boosts to 2% during campaigns — recommended if you're not wedded to Rakuten Furusato Nōzei.
② Route Rakuten Ichiba / Yahoo! Shopping
1%, the same level as Hapitas / Moppy. The rate is now the same 1 pt = 1 yen too, so you can compare it directly in real yen against other sites.
③ Surveys (the mainstay for the steady grind)
Pointtown has one of the largest survey volumes in the industry. At 0.5–5 yen each the unit price is low, but the volume is high — earn on your commute or before bed. 500–1,500 yen a month is realistic.
④ Mini-games (daily gacha / scratch)
Login-bonus-style mini-games. Only worth tens of yen a day, but the "login habit → don't miss high-value offers" effect quietly pays off.
⑤ Video viewing / ad clicks
Razor-thin offers like "watch one video, get a few coins". The hourly rate is absurdly low, so treat it as "filler for 5 idle minutes waiting for a train".
⑥ Referrals
The 5–10% down-line is weaker than Moppy / Hapitas. If you're serious about referral income, prioritize Moppy / Hapitas.
The knack for efficiently accumulating on point town is to think of "steady-grind types (surveys, mini-games, videos)" and "high-payout types (furusato tax, card issuance, etc.)" by role. Surveys and mini-games have a small per-item payout and don't add up to much even if you keep at them, but they build a login habit in spare moments and have the effect of "not missing high-payout offers." Conversely, high-payout offers like furusato tax or card issuance are worth many days of the grind types in a single go. That's why combining "a bit of grinding alongside the daily login + a few high-payout offers a month" is the realistic strategy that balances time efficiency and continuity. Also, point town's strong genres (furusato tax, surveys, mini-games) differ from other sites'. Not sticking to one site but choosing the better-conditioned site per offer is the royal road—lining it up with the Moppy guide and Hapitas guide and using whichever has better reward conditions at the time reduces missed rewards. Specific reward rates and campaigns change by period, so always confirm the latest on pointnavi before going through an offer.
Cash-out routes & real-time exchange
| Destination | Min. | Fee | Arrival |
|---|---|---|---|
| Bank transfer (GMO Aozora Net Bank) | 100 yen | Free | Same day |
| Bank transfer (other banks) | 100 yen | Free | 2–3 business days |
| PayPay | 100 yen | Free | Real-time |
| Rakuten Points | 100 yen | Free | Same day |
| d POINT | 100 yen | Free | Next day |
| Amazon Gift Card | 100 yen | Free | Same day |
| nanaco | 500 yen | Free | Next day |
| WAON | 500 yen | Free | Next day |
| JAL miles | 1,000 yen | 50–80% (route-dependent) | 3 business days |
| ANA miles | 1,000 yen | 50–81% (route-dependent) | 1 week |
The "ease" of cashing out from 100 yen is ideal for beginners
Pointtown's 100-yen (100-pt) minimum is among the lowest in the industry. Even beginners who quit because "the first cash-out takes too long" can reach the minimum with 1–2 days of free surveys. Getting that "first cash-out experience" quickly greatly boosts how long people stick with point sites.
Same-day arrival with a GMO Aozora Net Bank account
Transfers to the GMO-group bank arrive the same day. Opening a GMO Aozora Net Bank account just for point activity (free to open, no maintenance fee) is a strong option for instant cash.
When choosing where to cash out, thinking by two axes—"can you use it right away (immediacy)" and "does the value not shrink (exchange rate)"—avoids mistakes. Exchanging to cash (bank transfer) or to common points/e-money you often use lets you receive it at par with wide usability, so when in doubt these are safe. On the other hand, exchanging to miles "rises in value for those who fly," but depending on the route, the proportion you receive (the exchange rate) can drop, shrinking part of your points. If you aim for miles, always confirm before exchanging which route and roughly what rate. For everyday use, lean first toward cash or common points exchangeable at par, and let "people with concrete travel plans" choose miles—splitting it this way is safe. Note that each destination's minimum, fee, processing time, and exchange rate can change, so confirm the latest conditions in the app right before exchanging. To prevent expiry, using up accumulated points within the term is the basic.
Family referrals & recurring rewards
Pointtown's referral down-line of 5–10% is modest. But it's family-friendly (separate accounts allowed even in one household) and refreshingly simple at 100 yen per referral.
- 100 yen worth per person referred
- 5–10% of a referred person's earnings is credited to you
- Household members can each have an account as long as phone / email differ
- Family members all "independently applying for the same offer" is prohibited — many offers state "once per household"
Watch-outs & common issues
① Don't be misled by old "20 pt = 1 yen" information
Since the rate was revised to 1 pt = 1 yen in July 2022, it's now "1 pt = 1 yen". But old blogs / videos / roundup articles may still be written with "20 pt = 1 yen", so don't take an old article's rate at face value. The only thing to keep in mind is that amounts under 1 yen are held as coins (100 coins = 1 pt).
② Mini-games / surveys eating your time
Pointtown is designed to become a "steady-grind swamp". Even 30 minutes a day often nets only ~1,000 yen a month. If your hourly rate drops below 100 yen, remember a single card sign-up earns the same in an hour.
③ Not checking the "passbook" means missing non-credits
Pointtown's dashboard has a "passbook" section where offer results go from "pending" → "confirmed" days to months later → credited to your balance. If something vanishes while still "pending", it's a confirmed non-credit, so check the passbook monthly.
④ Cookie / ad-blocker measures
As with Moppy / Hapitas, cookie blocking, ad-blockers and private browsing all interfere with tracking. Always switch back to normal mode before tapping an offer.
Finally, to sum up the mindset for using point town in one line: "don't fixate on one site—choose the better-conditioned site per offer." point town's strengths are its personality—furusato tax, surveys, mini-games, cashing out from 100 yen, and separate accounts allowed within a family—but for high-payout offers or EC/travel, other sites are sometimes more advantageous. Register on several sites, line them up on pointnavi before going through an offer, and choose whichever has the better reward conditions at the time—this is the royal road to avoiding missed rewards. Also, point town has had a rate revision in the past (from the old unit to 1 pt = 1 yen), so old blogs or videos may conflict with the present. Treating the rate, reward rates, campaigns, and exchange conditions as things that change by period, and keeping the habit of not swallowing old info whole but confirming the latest on the official site and pointnavi right before acting, helps you avoid unexpected missed rewards and misunderstandings.
Mini glossary — Pointtown terms explained
Knowing the key rate and system terms helps you avoid being misled by old "20 pt = 1 yen" content. Rates and campaigns change over time — check pointnavi and the official Pointtown site for the latest.
| Term | Meaning | Watch out for |
|---|---|---|
| 1 pt = 1 yen | The rate after the July 2022 revision | Old "20 pt = 1 yen" is outdated |
| Coin | Fractional amounts under 1 yen (100 coins = 1 pt) | Auto-converts to pt at 100 coins |
| Membership rank system | Your rank rises based on activity over the past 6 months | Bonus on shopping offers |
| Minimum cash-out | Lowest amount you can withdraw (100 yen) | First cash-out comes quickly |
| Pending / Confirmed | Status while an offer result awaits approval | Check passbook monthly |
| Down-line reward | Ongoing reward earned from referrals | Referral rate is lower than competitors |
Rates, campaigns and exchange terms change over time. Always check pointnavi and the official Pointtown site for the latest. For other sites see the Moppy guide · Hapitas guide, for furusato tax see the furusato tax guide, and for confirmation timelines see the points confirmation guide.
FAQ
So does Pointtown actually earn more than Moppy / Hapitas?
Isn't Pointtown's rate "20 pt = 1 yen"?
Since GMO Media runs it, is my data shared across GMO companies?
Can family members apply for the same offer?
Is daily gacha on the Pointtown app worth it?
What is the minimum cash-out amount, and are there fees?
How does the membership rank system work, and what does it do?
Can cookies or ad-blockers cause points not to be credited?
I worry about spending too much time only on surveys and mini-games. How do I use it efficiently?
How should I use point town versus other point sites?
Measured rewards for popular offers, site by site
Data measured by our regular crawls of each point site. The same offer can pay differently — with different terms — depending on the site.
楽天市場
| Site | Offer (as listed) | Reward (as measured) | Approx. JPY | 90-day range | Measured on |
|---|---|---|---|---|---|
| ちょびリッチ | 楽天市場 | 1% | — | No change | 2026-06-02 |
| モッピー | 楽天市場 | 1.0% | — | No change | 2026-06-10 |
| ハピタス | 楽天市場 | 1 % | — | No change | 2026-06-10 |
| ポイントインカム | 楽天市場 | 1 % | — | No change | 2026-06-02 |
| ポイントタウン | 楽天市場 | 1% | — | No change | 2026-06-02 |
| フルーツメール | 楽天市場 | 1.0% | — | No change | 2026-06-12 |
| 楽天 Rebates | 楽天市場 | 0.2% | — | No change | 2026-07-17 |
Yahoo!ショッピング
| Site | Offer (as listed) | Reward (as measured) | Approx. JPY | 90-day range | Measured on |
|---|---|---|---|---|---|
| フルーツメール | 【何度でも利用可能】Yahoo!ショッピング | 1.7% | — | 1.5%〜1.7% | 2026-07-08 |
| Powl | Yahoo!ショッピング(ヤフーショッピング) | 1.3 %還元 | — | No change | 2026-06-02 |
| モッピー | Yahoo!ショッピング(ヤフーショッピング) | 1.0% | — | No change | 2026-06-10 |
| ハピタス | Yahoo!ショッピング | 1 % | — | 0.8%〜1% | 2026-07-10 |
| ポイントインカム | Yahoo!ショッピング(ヤフーショッピング) | 1 % | — | No change | 2026-06-02 |
| ポイントタウン | Yahoo!ショッピング | 1% | — | No change | 2026-06-02 |
| げん玉 | Yahoo!ショッピング (ヤフー株式会社) | 0.8%分のポイント | — | 0.8%〜3500% | 2026-07-07 |
| ちょびリッチ | Yahoo!ショッピング | 0.5% →1% | — | No change | 2026-06-02 |
楽天カード
| Site | Offer (as listed) | Reward (as measured) | Approx. JPY | 90-day range | Measured on |
|---|---|---|---|---|---|
| ハピタス | 楽天カード(ディズニーデザイン) | 10,700 pt | ≈ 10,700円 | 9,700〜10,700pt | 2026-07-13 |
| モッピー | 【合計最大18,700円相当!】楽天カード【JCBブランド申込限定】 | 10,000P | ≈ 10,000円 | 9,000〜10,000pt | 2026-07-11 |
| Powl | 楽天カード【期間限定★合計4,700円分】 | 40,000pt | ≈ 4,000円 | No change | 2026-07-13 |
| フルーツメール | 楽天カード | 40000P | ≈ 4,000円 | 13,500〜40,000pt | 2026-06-29 |
| ポイントインカム | 楽天カード(最短10日付与) | 40,000 pt | ≈ 4,000円 | 40,000〜77,000pt | 2026-07-18 |
| ちょびリッチ | 楽天カード | 4,000pt | ≈ 2,000円 | 4,000〜14,000pt | 2026-07-13 |
| ポイントタウン | 楽天カード | 476 | ≈ 476円 | 476〜7,000pt | 2026-07-13 |
※ JPY conversion applies to point-denominated offers only, using each site's point rate (for % offers, compare the rates directly). Measurement dates vary by site, and rewards/terms change — always check each site's latest listing before use. Rows with different offer names may be separate offers with different terms.
This article was written from publicly available information on each point site as of 2026-07-17. Cashback rates, campaign terms, and redemption rules can change without notice — always check each site's official page for the latest. This site uses each point site's referral program, but going through a referral link never changes the rate you receive.