Rakuten Shopping Marathon & Super SALE Complete Guide 2026 — Maximize Cashback with Shop-Hopping × SPU × Point Activity
The shopping marathon is an all-out "shop-hopping × SPU × point activity" effort
Rakuten Ichiba's Shopping Marathon (and the Super SALE held a few times a year) centers on "shop-hopping," where buying at more stores raises your point multiplier. Layer on SPU, days ending in 5 or 0, and point-site routing, and the cashback rate can exceed 10–20 %. This article explains how shop-hopping works, the steps to maximize it, how to insert point-activity routing, and cautions like caps. Pair it with the Rakuten economy chapter.
How shop-hopping works
| Element | Multiplier (approx.) | Condition |
|---|---|---|
| Shop-hopping (store count) | Up to +9× | 1,000-yen+ purchase at 10 stores |
| SPU | +several× | Rakuten Card, Mobile, Bank, etc. |
| Days ending in 5 or 0 | +α | Pay with Rakuten Card |
| Point-site routing | +0.5–1 % | When a Rakuten Ichiba routing offer exists |
Note: multipliers, caps, and conditions change by period. Entry is required. Watch the earning cap (the limit on limited-time points). Confirm the latest on Rakuten's official site.
Steps to maximize cashback
- Enter in advance + make a shopping listThe multiplier is set by 1,000-yen+ purchases × store count. Spread what you want across 10 stores.
- Go to Rakuten Ichiba via a point siteIf a routing offer exists, always go through it. Check on Pointnavi.
- Pay with Rakuten Card on days ending in 5 or 0Just matching the date adds more.
- Meet SPU conditions beforehandRaise the multiplier base with Rakuten Card, Mobile, etc. Rakuten economy chapter.
The trick is to "bundle the things you need onto the shop-hopping day." Just split furusato tax, daily goods, and consumables into 10 stores at 1,000 yen+ each for +9×. Buying things you don't need for the sake of points defeats the purpose, so be careful.
Cautions
- Mind the earning cap: the shop-hopping limited-time points have a cap. Large purchases can exceed it and miss out.
- Under 1,000 yen doesn't count toward store count: aim for 1,000 yen+ including shipping.
- Forgetting to enter voids it: entry is required each time. Always before you buy.
- Don't make unnecessary purchases: overspending lured by multipliers backfires. Only what you need.
FAQ
How much cashback in the end?
I don't have things to buy at 10 stores…
Is point-site routing essential?
This article was written from publicly available information on each point site as of May 2026. Cashback rates, campaign terms, and redemption rules can change without notice — always check each site's official page for the latest. This site uses each point site's referral program, but going through a referral link never changes the rate you receive.